Skip to main content

Everything You Need to Know About Field Campaign Model

Introduction​

In recent years, agri space has witnessing major developments. But despite living in the age of technology, one of the top problems farmers face is poor access to timely, accurate, and personalized agricultural information. This gap affects the ability to optimize farming practices and hinders the proper adoption of modern techniques and products that could potentially improve yield. For businesses aiming to connect with farmers, this disconnection poses a threat as it can hinder the ability to understand farmers’ needs, build customer loyalty, and effectively promote products.

The solution lies in creating a comprehensive platform that bridges this gap. And that’s exactly what Farminsta’s Field Campaign Model (FCM) does. Facilitating seamless interaction between farmers and company Field Officers (FOs), FCM serves as an agriculture hub. It offers farmers the resources they need to improve yield while allowing agri-businesses to demonstrate the value of their products and services. By leveraging technology and fostering this connection, Farminsta benefits both parties: Farmers receive the support they need to grow yield, and businesses can take advantage of lasting customer relationships.

Key Benefits of Implementing the Field Campaign Model​

The Field Campaign Model (FCM) can help streamline your business’s approach toward farmer engagement. Here’s how to optimize your outreach, improve farmer relationships, and drive product adoption.

Offer Personalized Assistance​

Farmers often face unique and complex agricultural issues that generic advice cannot address. Farmers receive tailored advice and solutions from experienced field offers, addressing specific agricultural challenges. This hands-on approach ensures that each farmer’s unique needs are met with expert guidance that can lead to favorable outcomes.

For example, a farmer struggling with recurring pest problems can get a visit from a field officer who provides a customized pest control plan. All the platform requires is basic information about the farmer, crop, and their problem. This ensures that the farmer knows exactly what products to use and when, leading to healthier crops and a better yield.

Streamline All Communication​

As mentioned above, Farmers sometimes find it difficult to access timely and accurate information. This can lead to delays in resolving crop issues or misinformation. Here, the Farminsta app acts as a central hub for farmers to submit their queries, receive updates, and access valuable resources, making the communication process efficient, transparent, and easily manageable. This helps maintain clear and consistent communication between farmers and field officers.

Effective Product Promotion​

Another big challenge that businesses face is that farmers are generally skeptical about new products and need to see their benefits firsthand. On-field operations assist in final decision-making. Businesses can effectively showcase and demonstrate their products by sending Field Officers to farmers, giving reassurance. This direct interaction fosters trust and offers tangible proof of product benefits, leading to higher product adoption by farmers.

For example, during a field visit, a business can promote its fertilizers through field officers who can give live demonstrations. This also helps farmers see the results in real-time, leading to more trust and higher sales.

Data-Driven Insights​

Without accurate data, businesses may struggle to understand farmers’ needs and most importantly, market trends. This leads to inefficient resource allocation. Farminsta collects and analyzes the data from field visits and farmer interactions, providing businesses with valuable insights for strategic decision-making. These insights help in tailoring products and services to better meet the needs of the farmers, optimizing resource allocation, and improving overall efficiency.

For example, by collecting data on soil moisture levels from various farms, field offices can help businesses identify trends and recommend appropriate irrigation products to the farmers. Farmers benefit from using the right tools to improve usage efficiency, while businesses can fine-tune their product offers based on real-field data.

Demand Generation​

Farminsta enhances Top of Funner farmer outreach and supports companies in driving direct-to-farmer sales. This is done through building a strong bottom-of-funnel famer base which is done by complementing the on-field activities with digital marketing campaigns.

When combined with digital campaigns, demand generation still gets carried out by the field representatives but the campaigns launched across social platforms reinforce the messages delivered by the on-field officers.

FO-enabled companies can either equip Field Officers with tools to create localized content relevant to the farmers and record testimonials or collaborate with hyper-local agri influencers for work orders and tap into their following to engage with farmers and drive sales. A combination of on-field and digital promotions helps generate a large pool of leads that are qualified based on their interest, engagement, and potential for conversion.

Purpose of using Farminsta​

At Farminsta, our mission is to tackle complex agricultural challenges through personalized and direct engagement with farmers. The FCM model is designed to empower farmers by offering tailored support and the latest farming innovations. Research shows that direct interaction with Field Officers can dramatically improve agricultural productivity, increase adoption rates, and overall farmer satisfaction.

Here are some statistics to help you understand how the FCM approach can support farmers.

Improvement in the Yield​

Farmers who participate in the Field Campaign Model report an average of 15% increase in their crop yield. This is primarily due to personalized advice they receive from field officers. They help them implement best practices tailored to specific weather conditions and crop requirements. For instance, a study by the International Food Policy Research Institute (IFPRI) found that targeted agricultural advice can lead to higher yields ranging between 10% to 20%.

Higher Adoption Rates​

In the end, adopting new agri products and practices is the metric of success, especially in the case of FCM. Around 70% of farmers engaged in FCM adopt new technologies or farming methods. Field demonstrations that promote new products for farmers contribute a lot to the high adoption rate. A report by the Food and Agriculture Organization (FAO) uncovers that effective agri-extension services can increase the adoption rates of new technologies by 60%.

Satisfaction Rates​

Farmer Satisfaction is the ultimate indicator of FCM’s success. In an ideal scenario, over 80% of farmers must express high satisfaction. This satisfaction is often linked to the consistent support that helps farmers navigate challenges and optimize their modus operandi.

How to Get Started with FCM?​

Below is the step-by-step process from registration to execution to help you quickly get started with Farminsta and offer you a basic understanding of how it works.

Registration process​

(Image 1 - Registration Screen)

To get started, businesses need to register on the Farminsta app, a simple and quick process. During the registration, businesses provide key details about their products and services that enable the platform to tailor experiences specific to their needs.

Onboarding process​

(Image 2 - Post Onboarding Screen)

Once registered, the businesses and their FOs have to undergo a comprehensive onboarding process. This means training on how to use the Farminsta app and ensuring all team members are well-versed with its features.

During the onboarding, businesses can set up their profiles, configure campaigns, and define their target markets. This allows for aligning the platform’s capabilities with the business’s goals while ensuring the field officers have the right tools to succeed.

Query Submission​

(Image 3 - Query Submission Screen)

FCM enables farmers to engage with the platform by submitting queries using the Farminsta app. These queries can cover a range of agricultural concerns that may include crop health, harvest planning, pest issues, and more. The app has a user-friendly interface that makes it easy for the farmers to describe their issues in detail. This enables the FOs to address the issues promptly.

FO Assignments​

(Image 4 - Assigning Farmer Screen)

Upon receiving farmer queries, businesses can use the app to assign specific Field Officers (FOs) to each of the queries. The assignment process is quite streamlined and allows businesses to match queries with the FO based on location and availability. The app also facilitates scheduling farm visits so FOs can offer timely assistance. This also helps in optimizing resources and ensuring the farmers get the attention they need.

Field Visits​

Field Officers play a crucial role in the FCM by conducting farm visits and assessing the situations faced by the farmers. Since they have access to the info submitted through the app, the FOs visit farms to diagnose and offer recommendations to resolve the issue. It also gives them a chance to demonstrate relevant products. These visits aren’t just about offering solutions but also building trust between business and farmers. Face-to-face interactions during field visits help in fostering long-term relationships.

Feedback Process​

(Image 5 - Farmer Feedback Form or Metric Screen)

Post a successful field visit, the farmers get the opportunity to provide their feedback on the services received using the Farminsta app. This feedback helps the businesses and the FOs understand the effectiveness of their interventions and find areas of improvement. The feedback mechanism of the app enables the businesses to track the farmers’ overall satisfaction and ensures that they improve their approach to better meet the requirements of the farming community. A feedback loop contributes to the long-term success of FCM by ensuring farmer-centric service.

Types of Campaign Activities​

Farminsta’s Field Campaign Model (FCM) offers a variety of targeted campaign activities that are designed to engage directly with the farmers and promote effective product adoption. From individual farm visits to group sessions, properly planned activities demonstrate the value of your products and build long-term relationships. Here’s a breakdown of key activities that drive success in FCM.

Individual Visits​

Individual farm visits are the cornerstone of Farminsta’s Field Campaign Model. Field officers visit each farm to provide tailored advice and support based on the unique conditions of the farm. This approach allows for:

  • Customized Solutions: Field officers assess specific challenges like soil quality, weather challenges, pest infestations, crop health, and others, offering precise recommendations.

  • Product Demonstrations: FOs show farmers how to use their products effectively. This ensures firsthand knowledge of how the solutions provided can benefit their crops.

For instance, if a farmer is struggling with a pest problem, the FO might suggest a specific pesticide, demonstrate its applications, and explain the best practices for its uses, leading to a better adoption rate. You can track the individual farmer’s history and find ways to ensure that they buy your company’s products.

Group Sessions​

Group sessions on the other hand bring together multiple farmers in one place to promote shared learning and community building. During these sessions, farmers can benefit from:

  • Collective Learning: FOs can offer general advice and demonstrate products to a wider audience, making the process more inclusive.

  • Knowledge Exchange: Farmers can share their experiences, challenges, and success stories that can enrich the session with real-world insights. FOs can conduct Group Meeting activities and bring multiple farmers in one place to effectively promote their products.

A session on sustainable farming practices is a good example of it where a discussion on crop rotation can help farmers share their outcomes and allow FOs to offer expert advice. This helps in reinforcing the information presented to them. The Group meeting activities can also include the following -

  • Hands-On Learning Experience: Farmers get to engage in practical exercises that allow them to apply what they have learned immediately.

  • Comprehensive Workshop

The topics can go anywhere from pest management to the use of advanced irrigation systems, ensuring that the farmers are well-equipped to improve water usage efficiency on farms. An example of this could be a workshop on drip irrigation where farmers can learn the benefits, installation, and maintenance of the system, leading to improved water usage efficiency on farms.

  • Field Demonstrations

Live field demonstrations allow the farmers to see the effectiveness of the products and services firsthand. These demonstrations are important due to their:

Convenience for FOs and Managers​

Farminsta app streamlines the operations for both the field officers and the managers, enhancing overall efficiency.

  • For Field Officers: It becomes easy for the FOs to schedule and track the visits, allowing them to manage their activities more efficiently.

  • For Managers: Managers can perform real-time monitoring of FO performance and campaign progress which ensures that the managers can make informed decisions, adjust their strategies, and ensure campaign success.

By integrating these activities into their operations, businesses can ensure that their products are not only introduced to the farmers but also adopted and used effectively, leading to a long-term relationship and sustainable growth.

Managing the Campaign Success with Personalized Dashboard​

(Image 6 - Dashboard Screen)

In order to ensure that your field operations run smoothly and you achieve the desired outcome, it is crucial to effectively manage campaigns. The Farminsta dashboard offers a range of features that enable you to track progress and also optimize your team’s productivity. By leveraging these tools, you can maintain high standards, drive better results, and make more informed decisions that enhance the overall success of your campaigns.

Set Targets​

(Image 7 - Screen for setting the goal)

Define clear targets for your field officers, ensuring that their daily, weekly, and monthly activities are aligned with your campaign objectives. The dashboard enables you to monitor progress in real-time, offering visibility into how well your team is performing against the set targets. As the campaign progresses, you can make adjustments based on performance data and ensure that your team remains motivated.

Add or Resign Member​

(Image 8 - Add or Resign Team member screen)

You can easily add new field officers or update the existing ones to keep your team up to date, ensuring smooth operations. When a team member resigns, the dashboard ensures that all relevant data is stored and transferred seamlessly, maintaining continuity in farmer relationships and campaign activities. So whether you are expanding to new markets or adjusting to seasonal demands, the dashboard makes it simple to scale your team up or down as required.

​

Performance Metrics​

With Farminsta, businesses can monitor critical metrics like visit frequency, farmer satisfaction, and adoption rates among others to gain insights into the effectiveness of your campaigns. The platform makes it easy to utilize the comprehensive data available on the dashboard for better decision-making. This includes anywhere from resource reallocation and refining strategies to recognizing high-performing FOs. By regularly tracking the metrics, it gets easy to identify the areas of improvement and fine-tune campaigns for maximum impact.

Real-time Feedback​

Gain access to instant feedback from farmers after each visit; address farmer issues promptly and ensure higher satisfaction. The feedback loop between farmers and field officers is streamlined and helps in building trust and improving the farmer experience.

Monitor Campaign​

(Image 9 - Campaign Tracking Screen)

The dashboard offers a 360-degree view of the entire campaign, from individual visits to overall market performance. Businesses can easily identify trends and patterns in campaign data to anticipate challenges and capitalize on opportunities. It also enables the generation of detailed reports that offer insights into crucial aspects of your campaign.

​

Leaderboard​

(Image 10 - Leaderboard and Peer Leaderboard Screen)

Farminsta dashboard features a leaderboard designed to motivate the FOs(Field OFficers) by tracking and rewarding their performance. With Farminsta FOs earn points based on qualitative and quantitative attributes, such as farm visits, product demonstrations, group sessions, query resolutions, and feedback scores. This encourages them to be consistent in delivering quality services. But that’s not all, FOs can also view peer leaderboards to view their rank among teammates. This promotes healthy competition and helps managers identify top talents.

​

Track Data and Analytics in Real-time​

Apart from the elaborate dashboard, Farminsta offers real-time data and analytics to help you keep track of every aspect of field operations, offering insights to respond efficiently to emerging challenges.

Visit Logs​

(Image 11 - Visit Log Screen)

Get detailed reports on attendance records. Track every field visit in detail like date, time, location, and the purpose of the visit. This ensures all activities are documented which fosters a culture of accountability and transparency within the team. You can track FO productivity and ensure that they are meeting their targets while maintaining high standards of service.

​

Query Resolution​

Farminsta enables you to monitor the status of each farmer’s query from the moment it is submitted until it is resolved completely. This ensures that farmers receive the timely assistance they require. Also, you can track how effectively queries are resolved, allowing you to identify bottlenecks in the process to improve response times.

Product Promotion​

(Image 12 - Product Promotion Screen)

The data collected during field visits enable you to measure the effectiveness of your product promotions. This offers an understanding of how well the products are being received and identifies areas of improvement. Also, you can track the adoption rates of your products among the farmers, helping you assess the success of your promotions strategies and refine them as required. Also, the insights from field visits offer valuable info about the market needs and preferences, enabling you to tailor your product offerings to meet the demands of farmers.

Sales Tracking​

Most importantly, the platform offers a sales tracking feature. You can track how many product sales happened based on the market. This can also give you an insight into the FO productivity, and overall campaign success. Based on the insights, you can make the required changes to your campaigns and ensure more product sales.

(Image 13 - Sales Tracking Screen)

Multiple Quality Checks​

Maintaining high standards is pretty standard at Farminsta where the quality of support and products can make an impact on farmers’ livelihood. The platform integrates multiple quality checks into the Field Campaign Model to ensure that every interaction is effective. Here’s how we ensure quality services:

  • Post-Service Feedback - After each field visit, farmers are prompted to provide feedback. You can collect the CSAT (Customer Satisfaction) Score to assess the quality of service delivered to the farmers. As mentioned before, the feedback allows for improvement. By analyzing trends, you can pinpoint specific issues and address them proactively.

  • Manager Approval - Before any assignment is marked as complete, it undergoes an approval process by managers. By involving the managers, you can ensure that the service provided aligns with the business’s objectives. The manager’s approval reinforces accountability within the team.

  • Periodic Engagement - By maintaining continuous communication with the farmers, the platform allows long-term relationships. By sending periodic messages and updates, farmers are reminded of upcoming visits and seasonal advice. Regular communication keeps them engaged and ensures that they feel supported at all times.

Onboarding with Field Campaign Model​

The Field Campaign Model (FCM) onboarding process is a crucial step in ensuring that businesses and their field officers are fully prepared to maximize the potential of the Farminsta platform. Through comprehensive training and regular team meetings, the onboarding process is designed to align everyone with the campaign objectives and knowledge they need to succeed. By following this structured onboarding, businesses, and FOs can seamlessly integrate into the Farminsta ecosystem.

The onboarding process begins with a detailed demonstration of the Farminsta app and its features. This training covers everything from navigation to advanced functionalities, ensuring both businesses and field officers are fully equipped to utilize the platform effectively. Once the demo is complete, the next step is to set up the necessary information within the application. This involves configuring the product info like descriptions, usage instructions, and promotional materials. Businesses can also upload a content library in the form of videos and posts that can be easily accessed and shared with the farmers within the app, driving more engagement.

Setting up Team Hierarchy​

(Image 14 - Team Hierarchy Setup Screen)

One of the key components of the onboarding process is to establish the hierarchy and roles within the team. The platform allows businesses to set permissions, assign roles, and organize the overall team structure for streamlined workflows. The setup ensures each team member has access to just the right tools and information to deliver results while maintaining the security of sensitive data. It also helps in maintaining organizational clarity, thus reducing the chances of task overlapping and miscommunication.

Work Offline with the Farminsta App​

(Image 15 - Registration Screen)

Farminsta app offers accessibility even in areas with limited to no internet connectivity. This functionality ensures that farmers and field officers can continue to use key features of the app without interruption.

For instance, FOs can log data, take notes, and prepare reports from the field visit offline and once the internet is connected, the data is automatically synced to the dashboard. This benefits the farmers as well who can view stored content, manage profiles when offline, and ensure access to vital information. And since the app automatically syncs the data as soon as the connectivity is restored, this ensures that there’s no loss of information. This feature enhances the Farminsta app’s usability and flexibility, making it reliable to both the farmers and the businesses, no matter the location.

Frequently Asked Questions (FAQs)​

  1. What types of businesses can benefit most from the FCM model?

The Field Campaign Model is ideal for businesses in the agriculture sector, including those involved in fertilizers, seeds, equipment, and advisory services. Any business seeking direct engagement with the farmers and improved product adoption can benefit from it.

  1. How to measure the return on investment from using Farminsta’s FCM?

ROI can be measured using metrics like increased product adoption rates, higher farmer satisfaction scores and engagement, and improved crop yields. Farminsta’s dashboard offers a detailed analytics and reporting feature to help track these outcomes.

  1. How customizable is the Field Campaign Model to my business needs?

FCM is highly customizable and allows businesses to tailor campaigns, product info, and FO activities specific to the needs of the market. You can also configure the platform to align with your internal processes. To know more, get started now.

  1. How does Farminsta ensure data privacy and security for my business?

Faminsta is equipped with robust measures, including data encryption, secure access controls, and regular audits to protect business data and farmer information. We prioritize compliance and confidentiality with relevant data protection.

  1. Can I pilot the Field Campaign Model before fully committing?

Yes, we offer businesses to start with a pilot campaign to test the FCM’s effectiveness before scaling up. This enables you to assess the impact and build confidence in the model’s ability to meet business goals.

An Ultimate Guide to Ace Digital Campaigns with effective Farmer Engagement

Introduction to Digital Campaign Model​

With rising tech and AI, the agricultural space is witnessing major developments. With changing times, the challenges companies face have become more about finding lucrative ways to engage the farming community. More often than not, large field operations that are supposed to benefit the business, end up costing them more.

That’s where Farminsta’s Digital Campaign Model (DCM) comes in which leverages digital marketing strategies tailored to overcome unique challenges in agri space. The platform enables you to achieve your goal of connecting with farmers while driving sales through qualified farmer leads.

DCM is designed to boost brand visibility and get your products in front of the right eye. Foster trust to build relationships that go beyond transactions, creating loyalty through consistent and valuable content. Most importantly, it drives product adoption and encourages farmers to try out products by offering actionable insights and solutions tailored to their needs.

What does DCM offer?​

In today’s fast-evolving agricultural landscape, digital engagement is no longer a luxury.—it’s a necessity. With increasing internet penetration in rural areas, the opportunity to reach farmers where they are has never been greater. Farminsta’s DCM is at the forefront of this shift, offering businesses the tools they need to engage effectively.

Our model aligns with global digital marketing practices, helping you stay ahead in a competitive market. It’s not just about selling products; it’s about becoming a part of the farmer’s journey, offering them knowledge, support, and solutions in a digital format.

Declining attention span and role of videos​

With more short-form video content surrounding us on social media, our attention spans have declined drastically. Farminsta’s DCM is built on this understanding, ensuring that your videos engage your target market effectively.

Farminsta’s goal is to make complex agricultural knowledge digestible and engaging. To achieve this, Farminsta has built a platform where Businesses, Farmers, FOs, and Influencers can easily upload and engage with videos. Farminsta’s digital approach is designed to be affordable and effective.

Companies can easily run targeted campaigns that reach the right audience without the need for extensive field operations. When it comes to engagement, the key is to create content that resonates with the target audience. The platform not only enables the companies to reach out to more farmers but it also empowers them to create content that boosts their brand visibility. So whether it is a compelling product promo reel, a testimonial, or an influencer-led campaign, the platform provides the tools to boost your brand identity. Companies can upload their reel content or connect with hyper-local influencers from the platform to get viral content and tap into their follower base.

Farmers, on the other hand, benefit from getting personalized informative videos that can help them improve their yield and become part of a digital farming community. They can engage with the content, reach out to the companies in case of queries, and get expert advice on queries.

The platform also benefits Influencers with their following in the farming community as they can engage with their target audience on the Farminsta app. Not only do they get to discover new markets but also collaborate with companies to create sponsor content. To keep up with the content from other platforms, Farminsta syncs videos and content from Facebook and Instagram to the influencer’s Farminsta Account so their content is easily accessible to the farmers.

How DCM Solves Problems in the Agriculture Industry​

For Agri Businesses -​

Majorly companies struggle to effectively engage or even reach out to the rural market. Farminsta addresses this challenge by offering -

  1. Enhanced reach by enabling companies to connect directly with the target audience ensuring the message and products reach the right audience.

  2. By consistently offering valuable content, companies can establish their brand identity and present themselves as a trusted partner in the agricultural community, ensuring long-term loyalty and retention.

  3. The DCM’s analytics tools help in tracking the engagement and quality of the leads. This enables them to refine their campaigns and boost the conversion rate ensuring better ROI for marketing efforts. This solves the huge problem of high cost per lead and cost to serve the farmers.

For Farmers -​

Farmers face several challenges in their everyday farming operations, from accessing reliable information to finding the right products to meet their crop needs. DCM helps farmers with -

  1. Providing trusted knowledge through engaging videos, forums, and direct chats with companies and FOs. This expert advice enables them to make informed decisions and grow their yield.

  2. Farminsta videos are tailored to showcase the products relevant to the needs of the farmers, thus reducing the time and effort required to find the right solutions.

  3. Farmers can also engage with the farming community and remain updated on the latest agricultural practices. This solves the challenge of the inability of farmers to have multiple opinions as it brings the community together where shared experiences can lead to higher yield.

For Influencers -​

Influencers in the agriculture space can consider Farmsinta as their go-to platform to showcase content and monetize it. This is because the platform features farmers from around the country along with businesses who are interested in your content creation abilities.

  1. Influencers can collaborate with brands, get work orders, and earn while sharing informative content with the audience.

  2. The platform’s focus on agriculture ensures that influencers are connecting with the right audience.

  3. Just like any other platform, influencers can access performance analytics to understand the audience’s needs, enabling the creation of tailored content.

Tips for Creating Effective Digital Campaigns Involving Videos and Reels​

Creating engaging content can be a piece of work if you don’t know where to start. Here are a few suggestions to help you make the most of it.

  • Show how your product solves a specific problem. Highlight unique features that make it stand out.

  • Every reel should end with a clear call to action whether it’s visiting your profile, contacting a field officer, or trying a sample.

  • Share tips, best practices, or industry insights that are relevant to the farming community.

  • Offer advice that farmers can apply immediately. The more actionable your content, the more valuable it is.

  • Share more relatable content, perhaps a day in the life of a farmer or a humorous take on common farming myths.

  • Use polls, questions, or challenges to boost engagement and make your content shareable.

  • Post regularly but try not to overwhelm your audience. You can aim for 3-4 reels per week without causing fatigue and keeping up with the quality.

  • Try to balance product, knowledge, and fun reels to keep your content fresh and varied.

  • You can always hire dedicated hyperlocal agri influencers to create reels and get the best results from social media marketing.

Reel Engagement Real Conversion (Levels of Lead Quality)​

Not all engagements are equal and it is crucial to understand different levels of lead quality to maximize the effectiveness of campaigns. Farminsta’s DCM is designed to help you categorize these engagements. It allows you to tailor follow-up strategies and focus on efforts that give results. Farminsta’s DCM helps categorize and understand the different levels of lead quality:

  1. Curios Ones: These are casual viewers. Maybe farmers who stumbled upon your reel may not be immediately interested. They’re at the top of the funnel, meaning they are now aware of your content. While they may not be ready to make a decision, building their interest over time can pay off.

  2. Engaged: These farmers interact with your content by liking, commenting, or sharing. Companies or their FOs can connect with the farmers at this stage, and start conversations with them. Engaged viewers are open to interaction, making it ideal to connect with them.

  3. Active Prospects: Farmers who reach out for more information or follow your CTAs. They’re closer to making a purchasing decision. They are usually looking for a reason to say “Yes” and it is crucial to offer them as much personalized information as possible.

  4. Conversion-Ready Leads: These are the farmers who have shown consistent interest and are likely to convert into customers.

Understanding these levels allows you to tailor your follow-up strategies, ensuring that you focus your efforts where they’re most likely to pay off. Once the farmers are connected, they can be engaged within chat forums where a company can understand their needs and facilitate product sales for farmer pain points.

What Success Looks Like with DCM​

If we talk about success, it is more about overcoming the challenges of engaging effectively and keeping your brand identity intact in the marketplace. It goes beyond improving yields or driving sales and aims to leave a positive impact on the agriculture industry.

For Farmers-​

The platform aims to empower farmers to connect and adopt the right techniques to grow their yield. It also aims to create a deep impact on the farmers by providing them with the right knowledge.

The best part about DCM is that it elevates the convenience for the farmers and saves their time by offering digital communication and solutions that can be accessed instantaneously.

When a farmer engages with a company, FO, or a reel and that conversation solves an important issue, it becomes more than just a piece of content. This sense of empowerment helps in building trust and loyalty towards the right brands.

Also, farmers often work in isolation but with DCM, they get to become a part of a big community. Success isn’t always about tangible results. It is also about the emotional satisfaction of knowing they are making informed decisions for their crops and their livelihood.

For Companies -​

For businesses, success is more than just sales. It’s also about establishing a lasting impact on the farming community. By offering consistent digital content and campaigns that aim at educating and supporting farmers, companies can do more than just sell products. They can become trusted in the community and a reliable source of information.

Farminsta enables brands to bring positive impact in the agri sector that resonates emotionally with the community. When farmers see a company genuinely caring about their problems, they tend to become loyal customers.

Gone are the days when companies had to send a large team of Field Officers to engage with farmers. With digital communication and ease of access to farmers, companies can leverage Farminsta as a platform to interact with farmers effectively and run targeted campaigns to boost brands and build confidence among farmers.

For Influencers -​

For Influencers, success isn’t just limited to numbers. It also involves recognition and being able to make a positive impact with content. The platform helps influencers achieve the recognition they require. Influencers can create content that resonates with the farmers and helps in solving real problems. Then there are incentive programs for farmers. Incentives can be a game-changer when it comes to showing support. Farminsta offers a variety of programs designed to reward farmers for their engagement:

  • Points and Work Orders: Influencers can earn through Work Orders where they need to post reel content on their best social platforms like Instagram, YouTube, Sharechat, etc. With Farminsta links in the description/bio/comments pinned by the influencer, companies can expect interested farmer leads, which enables influencers to earn from points as well as brand partnerships.

  • Referral Bonuses: Encourage farmers to bring others into the fold by offering bonuses for successful referrals. Also, for every engagement on the platform, farmers get to earn points. This encourages your audience to engage more with your content along with

These incentives not only increase engagement but also build loyalty, turning farmers into advocates for your brand.

How the Platform Looks Like​

For Farmers:​

When farmers first log into the Farminsta platform, they’re guided through a simple process of setting up their profile. This includes entering their name, location, and detailed crop history, which allows the platform to personalize their experience. Once their profile is set up, they can:

  • Access Engaging Videos: Farmers can navigate to their account, where they have a vast library of videos tailored to their specific needs and interests. These videos range from practical farming tips to in-depth tutorials on new agricultural practices. The platform’s algorithm suggests content based on their crop history and location, ensuring relevance and value.

  • Submit Queries: If farmers have specific questions or need advice, they can easily submit their queries through the platform. These queries are routed to experts or relevant companies who can provide informed responses, helping farmers solve problems quickly.

  • Knowledge Center: The knowledge section serves as a comprehensive resource hub. Here, farmers can access articles, case studies, and research materials that help them stay informed about the latest trends and technologies in agriculture. The platform is designed to be intuitive, allowing farmers to easily find the information they need to enhance their farming practices.

For Companies:​

Companies using the Farminsta platform are provided with powerful tools to manage and optimize their digital campaigns. After logging in, they can choose how to create and distribute content:

  • Assigning Content Creation: Companies can either assign their Field Officers (FOs) to create and upload content or collaborate with influencers who are experienced in engaging the farming community. Regardless of the approach, companies maintain full control over the content strategy.

  • Dashboard Access: The platform provides companies with a comprehensive dashboard where they can monitor key metrics. This includes engagement metrics, such as views, likes, and shares, as well as sales tracking and campaign success rates. These insights allow companies to refine their strategies and maximize ROI.

  • Video Upload Process: Companies can upload videos directly from their devices or capture content on the spot using their phone’s camera. The platform supports various formats, ensuring a smooth upload process. Once a video is uploaded, it goes through an internal review process before being sent to the manager for final approval. This ensures that all content meets the brand’s quality standards. After approval, the video is published to the company’s Farminsta account, where it becomes accessible to its target audience.

  • Farmer CRM: The platform features a powerful Farmer CRM that enables businesses to have a 360-degree view of farmer engagement. Businesses can view and manage the video content posted on their platform; they can set filters based on the crops or issues discussed in the videos to get a better view of your specific video engagement. This enables you to see what type of content is working.

The platform treats interested farmer engagement as leads. The engagement is specified in four different segments - Viewers, Likes, Comments, and Shares. The CRM shows you leads in each of these categories to plan the next step. In the platform, businesses can send connection requests to the farmers and once connected, can view their engagement history. This can help understand the needs of the farmers and what interests them more. This can be a crucial step in defining the direction of your digital campaigns.

Also, once connected, farmers will appear in the “My Farmers” tab where they can either be engaged directly via message or businesses can engage them in chat forums and promote products.

  • Work Orders: Farminsta Digital Campaign provides businesses with Work Orders. Here companies can get farmer leads through brand partnerships with hyperlocal agri influencers. With a work order in hand, these influencers can create reels for your business. Once created, they post these reels on their social platforms including Instagram, YouTube, Facebook, ShareCat, etc.

By pinning the farminsta link in the descriptions, comments, and bio, influencers can generate farmer leads for businesses. This way, influencers get to earn and companies can get brand awareness while leveraging the influencers' reach and Bottom of the Funnel (BoFU) leads who might be interested in the company's products and services.

Companies also get MoFU farmer leads from within farminsta just by maintaining their social profiles. The brand awareness generated through influencers’ followers brings in ToFU farmer leads that can be nurtured with personalized campaign strategies.

For Influencers:​

Influencers play a crucial role in the Farminsta ecosystem, and the platform is designed to cater to their unique needs. To access the platform, influencers first need to send a request to be added to the platform. Once approved by the Farminsta team, they can move on to update their profile:

  • Content Upload and Synchronization: Influencers can easily upload their videos to the platform, whether they are new creations or content repurposed from other platforms. Farminsta also offers sync options, allowing influencers to sync their existing content from other social media accounts, ensuring a seamless content management experience. Just like Fiverr, Farminsta has an interface for influencers to create and update their profile so that companies can reach out for work orders.

  • Collaboration Opportunities: The platform provides a space for influencers to collaborate with brands, offering a direct line of communication. Influencers can engage in conversations with companies, propose content ideas, and negotiate sponsorships. This collaborative environment fosters creativity and allows influencers to produce content that resonates with both brands and the farming community.

  • Earning Potential: Farminsta enables influencers to monetize their content through sponsored posts. By partnering with brands, influencers can create targeted content that not only engages farmers but also aligns with the brand’s objectives. The platform also tracks performance metrics, ensuring influencers are rewarded based on the success of their content.